Launch: Indiavision, July 14, 2003
There is nothing else that has become so dear to keralites during this three -year time than the launching of Indiavision 24 hour news channel.
It was perfect tuning at first sight. An instantaneous hit ever since.
As the media conscious neo-malayalee scanned the signals from the skies, the most modern mode of live newscast came swift like a thunderbolt. They were witnessing a rare kind of newscast. To a good chunk of general public Indiavision has become a channel for continuous and compulsory watching.
It touched the right nerve to attempt to find out the truth of national public business, as complete and nearly accurate. The channel was after every possible story of human success. We made it a point to analyse failures by criminal negligence in public life as well.
It all started when Keralam was going through a bad period in socio-political functioning. Politically it was a period of distrust and abandoning of highest degree. It was full of conflicts and turbulence. The actual drama behind the stage was not visible and Indiavision could make the political exercise and business of running the government very transparent. People could see through each and every action of the decision makers in Kerala through the live news telecasts. It did not target politicians alone. On the other hand Indiavision treated politicians, burocrits, artists, film stars and ordinary people who made news, equal when dealt with them. Such is the role of Indiavision that, it suddenly became difficult to conceal anything from the eyes of the public in Kerala.
We at Indiavision think we had started a real job of fact finding to benefit the people. Right from the 6 AM bulletin we kept Keralam in the lime light with breaking latest news stories and updating old ones every hour.
News and programs
It could be said that our newsroom is where the action is. Our news camera moved out to every corner of Kerala the way it never used to be.
The student unrest of 2003 brought live, a six-hour marathon telecast, from Trivandrum and Kozhikode in turn by Indiavision made the prevalent traditional news bulletins feel really sleepy and wanting. When it covered the Marine drive convention of congress I group live it automatically revealed a drama. ‘NEWS NIGHT’ the daily news analysis magazine at 21.00 hours set a model for other channels. The decision makers took the hot seat to answer questions in our news studios day after day as each issue were taken for discussion. They have acknowledged the opportunity provided by the channel to place their argument on record.
The timings of the bulletins are
Morning 6/7/9/10/11/
Noon12/
Afternoon13/14/15/16/17/18/19/20.30
The main programs are,